Publicidad Pay-Per-Click
Captación de nuevos clientes con total control de costes.

What is Advertising Pay-Per-Click?

This type of online advertising allows total cost control and is a quick way to generate qualified visitors. Showing your ads alongside search results in places like Google or Yahoo! is a fast and effective way to generate qualified visitors, those who show an interest in your products or services.

What are Qualified Visitors?

A qualified visitor is someone who carried out searches for keywords associated with your products and services, showing a high potential to become your customer.

Why it is an effective solution?

By targeting your ads to users who demonstrate a high potential of interest in your products and services you get better results. Pay-Per-Click advertising allows you to have total cost control of your advertising campaign. You decide how much you want to spend and how you want to spend it. There is no minimum amount or time commitment. This means you have total control over the management of your advertising budget.

The importance of being certified.

INTG has a professional certified in developing and managing Pay-Per-Click advertising campaigns, through the AdWords platform. Google certified our Creative Director and AdWords Specialist, João Lúcio, as a Google Qualified Professional, a certification that shows our commitment to offer the best service to our customers and is also a guarantee that your ad campaigns are in good hands.

Websites don't grab customers by themselves. Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organical"search results, improving the listing of the website in search engines. The end result is an medium-term increase in visitors with no associate cost.

Benefits from optimizing your site

Search engines are increasingly becoming a starting point for customer buying processes of products and services. Ensuring that your website is visible in search engines increases the number of visitors interested in your products and services, resulting in an increase of sales and revenues.

Increase your revenue with Pay-Per-Click

Pay-Per-Click campaigns are the most effective way to reach your target quickly and affordably. The results of your Pay-Per-Click campaign can be seen in the first days. One of our customers got excelent results from his Pay-Per-Click campaign, with a great return on investment. The Pay-Per-Click campaign was set up after the development of the new corporate identity and website. The results can speak for themselves:

• 200% increase on the number of price quotes received each week
• Increase in the number of services together with a decrease on the reply time from customers after they received the price quote

At the same time as the Pay-Per-Click campaign, the contents of the site have been optimized (SEO), according to the data collected, allowing for a better return on investment:

• 1000% increase in the number of price quotes requested each week
• 45% of price quotes are requests by visitors originating in search engine "organic results" with a reduced cost per visitor

The quality of INTG professionals in managing of Pay-Per-Click campaigns was evident and the campaign optimization after a few weeks allowed for a 60% decrease in cost per click and an 70% increase in conversion rate, which means four times more price quotes requested with the same advertising budget.